Hey Reader Entrepreneurship is a MF roller coaster. I started last week with a verbal confirmation on a contract that would have had me fully booked out until Q4. By the end of the week, that client backed out. You'd think I'd know by now to not count my chickens until they signed the contract. 🙄 And on Friday, I learned another client is downsizing her team, installing AI agents, and I'm likely the next on the chopping block. I went from feeling like hot shit, to feeling pretty shitty. I...
8 days ago • 1 min read
Hi Reader A few months back, I was hired by an Indigenous consulting firm to help with their messaging and positioning. They're incredibly effective in their work to help mid-sized corporations integrate and embed meaningful Reconciliation action plans, and create a more equitable workplace for all. I know they're effective because I interviewed several of their clients who couldn't say enough great things. They needed a little help because they felt their messaging wasn't effectively...
13 days ago • 1 min read
Apparently I've been living under a MASSIVE rock. Because I completely missed one of the BIGGEST LAUNCHES OF OUR TIME until it was actually over - and then saw everyone yapping about how impressive this launch was. So, if you're like me and a little out of the loop, let me catch you up. An online creator named Jessi Jean recently stopped her 7+ year overeating/nutrition coaching business to pivot to something that felt lighter and more fun. She an AMAZING following in the range of 130k...
23 days ago • 3 min read
Hey Reader! Something REALLY fun happened last week that I wanted to share with you, partly because it made me do a little happy dance in my home office, and partly because I think it's going to be useful for you to hear. 💃 A long-time client reached out to me to see if I’d work with them again on their year-end fundraising campaigns. Of course I said YES! And asked what timelines she’s looking at. And then she replied with: “Hey Kim. I was talking with our Director, and we’d like to increase...
28 days ago • 3 min read
Hey Reader So, over the last couple weeks I've been getting emails from Kit (the email service provider that I use for sending my emails) talking about "The Kit MCP." The first email I received made me feel incredibly stupid. I had NO IDEA what they were talking about. It was like I was reading something in a foreign language. I clicked the link in the email hoping it would clarify what THE KIT MCP was - but still no clue. I gleaned it had something to do with AI... but was it like a bot, an...
about 1 month ago • 2 min read
"Okay - I need everyone listening to rewind and listen to that minute over again. And then rewind it and listen to it again." That's what Sara, a business coach for healers and helpers, said after I shared my perspective on sales and selling. Sara recently had me on her podcast to chat about high ticket selling - and we covered everything from the mindset gremlins that influence our pricing decisions, to our fear of selling high-ticket offers, to the surprising downsides of charging too...
about 2 months ago • 2 min read
Hey Reader! I opened my inbox yesterday morning and was horrified by what I saw. Some absolute douchecanoe, who's been hounding me for weeks with his offer to help me keep my emails out of the spam folder and promotions tab, used the Epstein files as a subject line hook. Now, as an email marketer, I have a LOT of tolerance for different formulas and hooks that others dislike (like using Re: in the subject line, for example). However, this crossed a line for me. My response was swift: John...
2 months ago • 1 min read
Hi Reader! I'm keeping this one short. It's Earth Day. And I have one very important piece of marketing advice for you today: Close the laptop. Put down the phone. Go outside. I know you work hard. You care deeply about what you do and the people you serve. You go the extra mile for your family. And that's exactly why you need to go stand in the sun (or snow, depending where you are) for a few minutes today. There's actual science behind this. Time in nature is linked to lower stress, better...
2 months ago • 1 min read
Hey there Reader! So I think I'm pretty good at a few things: 👍 writing copy 👍 capturing a client's voice 👍 singing and busting a move 👍 whipping up a decent meal in 15 minutes But there's one thing I'm extra good at... 👉 Procrastinating doing my finances - and in particular my taxes (which are due at the end of April in Canada , and today in the US). 😖 Sometimes looking at and managing your finances can be stressful. And when it comes close to tax time, I find very novel ways of distracting...
3 months ago • 1 min read
