close this email and go outside


Hi Reader!

I'm keeping this one short.

It's Earth Day. And I have one very important piece of marketing advice for you today:

Close the laptop. Put down the phone. Go outside.

I know you work hard. You care deeply about what you do and the people you serve. You go the extra mile for your family.

And that's exactly why you need to go stand in the sun (or snow, depending where you are) for a few minutes today.

There's actual science behind this.

Time in nature is linked to lower stress, better mood, and more creative thinking.

The outside world engages your brain in a quieter way that lets your attention refocus. Getting outside for "some air" can nudge your brain into a new thought pattern.

Which means being in nature is actually a smart business strategy.

I'm taking my own advice today - I'm going to go for a bike ride to the river and enjoy the springy fragrance of the balsam poplars (if I could bottle it up and wear it, I would!).

Go outside. Watch some birds. Come back renewed to do great things.

Happy Earth Day 🌿

Kim

Kim Kiel Copy

I help GenX women experts and entrepreneurs boldly share their voice with copy that captures the perfect blend of personality and persuasion. If you’re a coach, consultant or expert and you want sales copy that sounds just like you, I can help. With nearly 2 decades in communications and marketing - and a focus on direct response copywriting - I help women biz owners unearth their genius messaging and let it shine through powerful, on-brand copy and strategy. Get copywriting tips and sales strategies on the ill communication podcast: www.kimkiel.com/podcast

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