I help GenX women experts and entrepreneurs boldly share their voice with copy that captures the perfect blend of personality and persuasion. If you’re a coach, consultant or expert and you want sales copy that sounds just like you, I can help. With nearly 2 decades in communications and marketing - and a focus on direct response copywriting - I help women biz owners unearth their genius messaging and let it shine through powerful, on-brand copy and strategy. Get copywriting tips and sales strategies on the ill communication podcast: www.kimkiel.com/podcast
close this email and go outside
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Hi Reader! I'm keeping this one short. It's Earth Day. And I have one very important piece of marketing advice for you today: Close the laptop. Put down the phone. Go outside. I know you work hard. You care deeply about what you do and the people you serve. You go the extra mile for your family. And that's exactly why you need to go stand in the sun (or snow, depending where you are) for a few minutes today. There's actual science behind this. Time in nature is linked to lower stress, better mood, and more creative thinking. The outside world engages your brain in a quieter way that lets your attention refocus. Getting outside for "some air" can nudge your brain into a new thought pattern. Which means being in nature is actually a smart business strategy. I'm taking my own advice today - I'm going to go for a bike ride to the river and enjoy the springy fragrance of the balsam poplars (if I could bottle it up and wear it, I would!). Go outside. Watch some birds. Come back renewed to do great things. Happy Earth Day 🌿 Kim |
Kim Kiel Copy
I help GenX women experts and entrepreneurs boldly share their voice with copy that captures the perfect blend of personality and persuasion. If you’re a coach, consultant or expert and you want sales copy that sounds just like you, I can help. With nearly 2 decades in communications and marketing - and a focus on direct response copywriting - I help women biz owners unearth their genius messaging and let it shine through powerful, on-brand copy and strategy. Get copywriting tips and sales strategies on the ill communication podcast: www.kimkiel.com/podcast
I've reached a new low, Reader. The other day I was reviewing a client's rough first draft of a lead magnet e-book, and left this comment in her Google doc: I know it's not the most professional editorial comment, but it was in response to an insipid phrase Claude had generated for my client. It's the kind of phrase I'm seeing over and over again in emails, posts, and marketing material generated with AI. And let me say right off the bat... I LOVE that AI tools are available to help busy,...
Hey Reader Entrepreneurship is a MF roller coaster. I started last week with a verbal confirmation on a contract that would have had me fully booked out until Q4. By the end of the week, that client backed out. You'd think I'd know by now to not count my chickens until they signed the contract. 🙄 And on Friday, I learned another client is downsizing her team, installing AI agents, and I'm likely the next on the chopping block. I went from feeling like hot shit, to feeling pretty shitty. I...
Hi Reader A few months back, I was hired by an Indigenous consulting firm to help with their messaging and positioning. They're incredibly effective in their work to help mid-sized corporations integrate and embed meaningful Reconciliation action plans, and create a more equitable workplace for all. I know they're effective because I interviewed several of their clients who couldn't say enough great things. They needed a little help because they felt their messaging wasn't effectively...