Hey Reader! I opened my inbox yesterday morning and was horrified by what I saw. Some absolute douchecanoe, who's been hounding me for weeks with his offer to help me keep my emails out of the spam folder and promotions tab, used the Epstein files as a subject line hook. Now, as an email marketer, I have a LOT of tolerance for different formulas and hooks that others dislike (like using Re: in the subject line, for example). However, this crossed a line for me. My response was swift: John...
14 days ago • 1 min read
Hi Reader! I'm keeping this one short. It's Earth Day. And I have one very important piece of marketing advice for you today: Close the laptop. Put down the phone. Go outside. I know you work hard. You care deeply about what you do and the people you serve. You go the extra mile for your family. And that's exactly why you need to go stand in the sun (or snow, depending where you are) for a few minutes today. There's actual science behind this. Time in nature is linked to lower stress, better...
21 days ago • 1 min read
Hey there Reader! So I think I'm pretty good at a few things: 👍 writing copy 👍 capturing a client's voice 👍 singing and busting a move 👍 whipping up a decent meal in 15 minutes But there's one thing I'm extra good at... 👉 Procrastinating doing my finances - and in particular my taxes (which are due at the end of April in Canada , and today in the US). 😖 Sometimes looking at and managing your finances can be stressful. And when it comes close to tax time, I find very novel ways of distracting...
28 days ago • 1 min read
When I was journaling through the quarterly reflections I talked about in Monday's email, my response to the question about what I want more of in the next quarter surprised me. I wrote down: I want more whimsy. I've been thinking about whimsy, ever since I saw a couple creators talking about it. Liz Plank/FeministaFabulous, host of the Boy Problems podcast, shared a carousel on IG the other day that caught my attention. She talks about Whimsymaxxing - and why we should microdose moments of...
about 1 month ago • 2 min read
We just passed the Pink Full Moon - the first full moon of spring - and I'm feeling it, Reader. Full moons are for releasing what you've outgrown. The patterns, the people, the habits that belonged to a different version of you. I've personally been feeling a serious shift. Whether it's the Pink Moon, the Fire Horse energy of 2026, or the fact that it's a new year and I'm done playing small, I have momentum I haven't felt in a long time. Last quarter I: Hosted 2 sold-out masterclasses Spoke...
about 1 month ago • 1 min read
Yo Reader I recently audited 12 websites from consultants, coaches, and service-based entrepreneurs. Every one is smart, seasoned, and has a clear body of work. And every one had gaps that were likely costing them premium clients. Here’s what I saw: 1) They were selling and solving the wrong problem Nearly everyone was still speaking to beginner-level problems… ➡️ “Get organized” ➡️ “Get clarity” ➡️ “Start your business” … but their ideal clients - the ones who are willing to pay premium...
about 1 month ago • 2 min read
Hi Reader High-ticket buyers are still buying. Even in this sluggish economy. Even when buyers are extremely choosy and filled with skepticism. How do I know? Last week I landed a 5-figure launch copy client. (Without a massive marketing campaign or posting on social media.) Instead it came from my small, trusted network and few powerful strategies I've been using to build authority and trust. I'm not sharing this to brag... I'm sharing this to remind you that in this economy premium buyers...
about 2 months ago • 4 min read
When I was 18, I had a massive fall and scare on a ski hill. It was part physically traumatizing, part emotionally humiliating. Since then, I've been too scared to ski that run. Well... this past weekend - after 32 years of avoiding it - I finally conquered my fear. So let me back up and tell you what happened. Picture it. Lake Louise Ski Hill, 1993. Outdoor clothing was dominated by slippery K-Way pants and jackets. Ski helmets weren't part of ski culture yet. And my dad rarely got our skis...
2 months ago • 4 min read
Yo Reader! As we head into the weekend, I want to share another podcast episode for you to queue up. This episode was my 5th most popular episode in 2025. Why? Because it addresses a core problem many of us who've been in business for awhile have noticed. Our audience has changed. The market has shifted. Sales have plateaued. It's because buyers are more sophisticated, savvy AND SCEPTICAL than ever before. So what does that mean for our offers and how we market them? Tune into this episode to...
3 months ago • 1 min read
