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When I was journaling through the quarterly reflections I talked about in Monday's email, my response to the question about what I want more of in the next quarter surprised me. I wrote down: I want more whimsy. I've been thinking about whimsy, ever since I saw a couple creators talking about it. Liz Plank/FeministaFabulous, host of the Boy Problems podcast, shared a carousel on IG the other day that caught my attention. She talks about Whimsymaxxing - and why we should microdose moments of awe and play. Not only does it bring joy and delight, but studies show that playfulness in adulthood is essential for emotional regulation and creativity. As Liz describes in more detail in her substack article, when we do small, unnecessary things simply because they’re enjoyable or aesthetically pleasing, our brains shift out of constant problem-solving mode and into a more exploratory state, where we're more likely to experience a dopamine hit and a reduction in stress levels. Whimsy and delight give the nervous system a break from constantly scanning for threats and things to fix. And in a world of oppression, fascism, and ugly news, Liz posits that whimsy is the ultimate form of resistance: Fascism wants you anxious, optimizing, competing, scrolling, constantly convinced you’re not good enough yet. Whimsy interrupts that. Choosing beauty, curiosity, and small moments of joy for no reason at all is a way of refusing that script. So how does one add more whimsy? You gotta turn to the Qveen of Whimsy herself: Qveen Herby. EVERYTHING she does feels fun, fresh and delightful - and, yes, borderline political! She shared this reel and caption about why and how to stop being un-whimsical. It's the little things you do, often just for yourself and your own enjoyment. It turns out one of my fave habits - drinking my morning espresso out of beautiful china teacups - adds whimsy to my daily life. I wanted to brainstorm a list to remind myself of other ways I could add more whimsy to the world:
Curious, Reader, if you (will) practice whimsymaxxing? What would you add to the list? I'd love to add more ideas to mine. Vive la Résistance! 💪 Kim |
I help GenX women experts and entrepreneurs boldly share their voice with copy that captures the perfect blend of personality and persuasion. If you’re a coach, consultant or expert and you want sales copy that sounds just like you, I can help. With nearly 2 decades in communications and marketing - and a focus on direct response copywriting - I help women biz owners unearth their genius messaging and let it shine through powerful, on-brand copy and strategy. Get copywriting tips and sales strategies on the ill communication podcast: www.kimkiel.com/podcast
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