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Yo Reader! As we head into the weekend, I want to share another podcast episode for you to queue up. This episode was my 5th most popular episode in 2025. Why? Because it addresses a core problem many of us who've been in business for awhile have noticed. Our audience has changed. The market has shifted. Sales have plateaued. It's because buyers are more sophisticated, savvy AND SCEPTICAL than ever before. So what does that mean for our offers and how we market them? Tune into this episode to find out. The 23 minutes you spend could radically shift your business in 2026. Happy Listening! Kim |
I help GenX women experts and entrepreneurs boldly share their voice with copy that captures the perfect blend of personality and persuasion. If you’re a coach, consultant or expert and you want sales copy that sounds just like you, I can help. With nearly 2 decades in communications and marketing - and a focus on direct response copywriting - I help women biz owners unearth their genius messaging and let it shine through powerful, on-brand copy and strategy. Get copywriting tips and sales strategies on the ill communication podcast: www.kimkiel.com/podcast
"Okay - I need everyone listening to rewind and listen to that minute over again. And then rewind it and listen to it again." That's what Sara, a business coach for healers and helpers, said after I shared my perspective on sales and selling. Sara recently had me on her podcast to chat about high ticket selling - and we covered everything from the mindset gremlins that influence our pricing decisions, to our fear of selling high-ticket offers, to the surprising downsides of charging too...
Hey Reader! I opened my inbox yesterday morning and was horrified by what I saw. Some absolute douchecanoe, who's been hounding me for weeks with his offer to help me keep my emails out of the spam folder and promotions tab, used the Epstein files as a subject line hook. Now, as an email marketer, I have a LOT of tolerance for different formulas and hooks that others dislike (like using Re: in the subject line, for example). However, this crossed a line for me. My response was swift: John...
Hi Reader! I'm keeping this one short. It's Earth Day. And I have one very important piece of marketing advice for you today: Close the laptop. Put down the phone. Go outside. I know you work hard. You care deeply about what you do and the people you serve. You go the extra mile for your family. And that's exactly why you need to go stand in the sun (or snow, depending where you are) for a few minutes today. There's actual science behind this. Time in nature is linked to lower stress, better...