Hi Reader

High-ticket buyers are still buying. Even in this sluggish economy. Even when buyers are extremely choosy and filled with skepticism.

How do I know?

Last week I landed a 5-figure launch copy client. (Without a massive marketing campaign or posting on social media.)

Instead it came from my small, trusted network and few powerful strategies I've been using to build authority and trust.

I'm not sharing this to brag...

I'm sharing this to remind you that in this economy premium buyers are looking for someone with your level of expertise who can help them reach their goals.

And yet I continue to see too many brilliant, seasoned business owners leaving money on the table because they're playing too small or unknowingly sabotaging their high-ticket sales.

If you're picking up what I'm putting down, then you should attend the free masterclass I'm hosting next week:

The Premium Pipeline Strategy

I'm going to show you the strategies I use to land high-ticket clients (including something new I tried with my latest client that worked like a charm!).

We're going to cover how to fill your client calendar and build a waitlist of high-ticket clients, even if you have a tiny list and don't want to waste time on social media. (Spoiler: you don't need a massive following. You need the right positioning and the right message.)

It's a power-packed 60-minute masterclass that'll help you shift your messaging so it's more appealing to high-ticket buyers.

📅 GRAB YOUR SPOT HERE - IT'S FREE!​

But I gotta address the elephant in the room.

A lot of business owners (especially women) second-guess whether they're ready to charge premium rates.

Have you ever said something like this when you think about commanding higher rates?

"No one in my audience will pay that much."

"I'm not expert enough yet."

"I'll alienate my current followers if I raise my prices."

If you have said something along these lines to yourself, then I have to (kindly) call you in.

Because these are common misconceptions or beliefs that block women from working with premium clients.

In my work with my 1:1 clients and the members of my premium sales accelerator, Pivot to Premium, I see common themes that prevent brilliant business owners from leveling-up.

Myth #1: My niche or services can’t command premium rates

This is a total myth. Almost every niche has a premium segment. Whether you’re a dog walker, a bookkeeper, a photographer, a fitness trainer, a therapist, or a copywriter, you can reposition your offer to serve a premium market.

Anytime I think I can’t charge that much, I look around, see what others are charging, and then I change my thinking: If they can do it, I can too.

Myth #2: Nobody in my audience will pay that much

If you’ve only been selling entry-level or low-ticket offers, it probably feels like you don’t have the right audience to buy a premium offer. But high-ticket buyers are out there. They’re lurking in your orbit, waiting for you to say you can solve their problems. They want a white-glove, high-level experience, but if all they see is you solving beginner problems, they won’t know you can handle advanced ones. A few simple shifts in your messaging and positioning will help attract those premium buyers.

Myth #3: If I go premium, I’ll alienate my audience

Fake News! When you shift to solving more advanced problems, your audience of Newbies will still be inspired by your elevated positioning. They’ll see your new messaging and the elevated solutions as the ultimate goal. Meanwhile, premium buyers will finally see that you can solve their high-level problems.

Myth #4: I need a bigger audience before I can sell high-ticket

This is some of the biggest marketing BS we’ve been sold. You don’t need thousands of followers. I’ve surpassed 6 figures in revenue every year in my business with less than 1,000 people on my email list and only a few thousand followers across social media because I consistently sell high-ticket packages.

You need a small but mighty audience that knows, likes, and trusts you, plus personal relationships and referral partners. That’s it.

Myth #5: I’m not enough of an expert yet

This one hits Gen X women especially hard - and I know it cuz I've been there. When I started my business, I couldn’t even call myself a copywriter. I dumbed it down to “wordsmith” even though I had almost 2 decades of career experience under my belt.

If you're a Gen-Xer, you have decades of real-world experience that people will pay serious money to access. Premium buyers aren't looking for someone who took a weekend course. They're looking for someone seasoned who can actually partner with them. That's you.

Myth #6: If I charge more, I’ll have to do more (and burn out)

When done right, the opposite is true. Premium pricing is about sharper positioning and smarter offers - it's not about doing more or over-delivering. You work with fewer clients who are a better fit. This creates higher margins, which means more energy back in your week.

Myth #7: It’s greedy or unethical to raise my prices

Please hear me when I say this: there is nothing wrong with charging premium rates for the transformation you can create. Premium pricing generates more profit margin, so you can show up more fully for your clients and your life. You can hire help, donate to causes, or even create scholarships. Premium pricing creates the spaciousness and sustainability to do more good.

Reader, did you find yourself nodding along to any of the above?

Do you see where a false belief might be holding you back?

If you want to take steps to command premium prices and work with aligned premium clients, then join me at the workshop!

📅 GRAB YOUR FREE SEAT + REPLAY HERE!​

See you at Tuesday's workshop!

Kim

P.S. If you want to go a little deeper into these 7 myths or beliefs, I dig into them and offer a few more shifts and solutions in this recent podcast episode. Definitely worth the listen.